Is Now the Right Time to Sell Your Home? A Practical Guide for South East Homeowners
January marks the start of the property market's busiest period. Buyer enquiries surge, viewings increase, and sellers who list early often secure stronger offers. But timing a move isn't just about market conditions – it's about whether the moment works for you.
Across Reigate, Tunbridge Wells, Canterbury, Tenterden and Eastbourne, we help homeowners navigate this decision every day. Here's a practical framework to help you decide if now is the right time to sell.
Start with your reason for moving
The strongest indicator isn't market data – it's your personal timeline.
If you're moving for school catchments, a job relocation, or a growing family, launching in January or February makes sense. The market supports your timeline, and you'll benefit from high buyer activity.
If your move is more flexible, you have room to align your sale with optimal conditions. That might mean launching now while competition is lower, or preparing thoroughly and listing in spring.
Understand what buyers want in your location
Different areas attract different buyer types, and January demand varies accordingly:
- Reigate and Tunbridge Wells: Family buyers with school deadlines drive strong early-year activity
- Canterbury: A blend of London movers and coastal relocators creates year-round interest
- Tenterden: Lifestyle buyers seeking character properties and village living
- Eastbourne: Coastal appeal combined with improving rail links attracts downsizers and commuters
If your property matches what local buyers are actively searching for, an early launch can work in your favour.
Consider your property's readiness
Homes that show well sell faster. Before listing, assess whether your property would benefit from:
- Decluttering and depersonalising key rooms
- Minor repairs or decorating touch-ups
- Professional photography (which performs better in natural winter light than you might expect)
- Garden tidying, even in winter
You don't need perfection, but first impressions matter. If you need four to six weeks to prepare, factor that into your timeline.
Clarify your financial position
Understanding your numbers removes guesswork. A valuation will show you:
- Your likely sale price in current market conditions
- How much equity you'll have for your next purchase
- Whether your onward move is realistic at your target budget
- Mortgage options available to you
This isn't about committing to sell – it's about making an informed decision.
Look ahead to spring
The next three months typically bring:
- High buyer motivation (January to March)
- Increased competition from other sellers (late March onwards)
- Stronger pricing for well-presented homes that launch early
Preparing now – even if you don't list immediately – gives you control over your timing and maximises your options when you do proceed.
What to do next
If you're weighing up whether to sell, the most valuable step is a conversation with someone who knows your local market.
We can provide a realistic valuation, explain current buyer demand in your area, and help you understand whether now is the right time for your specific circumstances.
There's no obligation and no pressure – just clear, practical advice to help you make a confident decision.
Get in touch for a free valuation and market appraisal.
